There are strong indicators for both of the scenarios: inflation and deflation. The Fed and other issue banks have lowered the official rates and they have increased the money supply dramatically in order to fight the financial crisis. The extraordinary volume of money in circulation could propel inflation. The conjuncture has cooled down significantly. Interest rates are low and the consumption plunges in many western countries. Commodity prices decrease. There are indications of falling prices. People who are worried about their jobs spend less money. Jobless people only can afford to buy necessary products for their daily life.
How to benefit as consumer
Have you also received a mailing by your car supplier recently? Car dealers offer very high discounts on their models in these days. People who enjoy a regular and reliable income and dispose of enough savings can take the opportunity of buying luxurious cars to highly discounted prices. They will have fun with their new cars because the fuel prices fall. The prices of other attractive consumer products also might slump, e.g. jewellery or wine. Travel agencies will attract tourists with generous discounts for trips.
People who are forced to live on a low budget will be glad about low prices for food, cloths and shoes. The prices for renting a flat or house will be moderate.
How to make money as investor
The sub-prime market crisis has already lowered the housing prices. Deflation could intensify the existing tendency. Mortgage rates are low. This could be a favourable time to invest in real estate.
Low interest rates and deflation are a good precondition for investments in bonds that offer juicy yields. The financial markets are dried out in these days. Thus corporate bonds offer high yields. It is recommendable to check on bonds of companies of industries that sustain during times of crisis. Energy and water suppliers belong to the most reliable debtors. Investors need to check if a company is capable of paying the interest rates in due time. Only companies with sufficient cash in flow and high current ratios should be considered. It might be interesting to have a look to pharmaceutical companies. Many people are always under medical treatment. They even swallow more pills during bad times. Bonds of hard discount retailers also could be drawn in consideration, because their shops will be frequented by masses of customers who want catch cheap offers. Visit
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Liliane Waldner
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